About SOI Travel Group | Our Story, Mission & Team

Who We Are

Creating Unforgettable African Adventures Since 2017

Founded in the heart of Uganda, SOI Travel Group was born from a shared passion for Africa's breathtaking landscapes, diverse wildlife, and rich cultural heritage. What began as a small team of safari enthusiasts has grown into Uganda's premier travel agency, specializing in bespoke safari experiences across East Africa.

Our mission is simple: to craft journeys that go beyond typical tourism, creating meaningful connections between travelers and the incredible destinations we showcase. We believe in responsible travel that benefits both our guests and the communities we visit.

Samuel Kinyanjui

Founder & CEO

8+ Years of Excellence

Our Philosophy

Guiding Principles That Define Us

Sustainable Tourism

We're committed to eco-friendly practices that preserve Africa's natural wonders for future generations, partnering with conservation initiatives and local communities.

Authentic Experiences

We go beyond tourist spots to create genuine cultural exchanges and wildlife encounters that leave lasting impressions on our guests.

Exceptional Service

From initial inquiry to journey's end, we provide personalized attention and meticulous planning to ensure seamless travel experiences.

Local Expertise

Our Ugandan-born guides and staff offer insider knowledge you won't find in guidebooks, enriching every moment of your adventure.

Meet The Team

Passionate Experts Behind Your Journey

Our team combines decades of experience with genuine enthusiasm for sharing Africa's wonders

Samuel Kinyanjui

Founder & CEO

With 25+ years in the tourism industry, Samuel's vision drives our commitment to exceptional safari experiences.

Damaris Wangeshi

Operations Manager

Damaris ensures every detail of your trip is perfectly coordinated for a seamless experience.

Jackyline Birungi

Head of Tours

A wildlife expert with an encyclopedic knowledge of East Africa's ecosystems and animal behavior.

Faith Muthoni

Customer Relations

Faith is your personal travel consultant, dedicated to crafting your perfect itinerary.

Interested in joining our team of safari experts?

View Career Opportunities

Our Commitment

Responsible Tourism That Makes a Difference

At SOI Travel Group, we believe tourism should be a force for good. Our sustainability initiatives include:

Partnerships with local conservation organizations protecting Uganda's wildlife
Employment and training programs for community members near national parks
Eco-friendly lodges and camps that minimize environmental impact
Carbon offset programs for all our safari vehicles
Cultural tourism initiatives that directly benefit indigenous communities

Learn About Our Initiatives

Traveler Stories

What Our Guests Say

"Our gorilla trekking experience with SOI Travel was absolutely magical. From the knowledgeable guides to the perfectly organized logistics, every detail was handled with care. Seeing mountain gorillas in their natural habitat was a life-changing experience we'll never forget."

Emily Johnson

Gorilla Trekking Adventure, June 2023

"The 10-day Kenya-Tanzania safari exceeded all our expectations. SOI's attention to detail was impeccable, and our guide's wildlife spotting abilities were uncanny. We saw the Big Five and so much more, all while staying in beautiful accommodations that respected the environment."

Michael Brown

Great Migration Safari, August 2023

"As a solo female traveler, I felt completely safe and well taken care of throughout my Uganda birding tour. SOI's guides were experts who helped me spot over 200 species. The organization was flawless from start to finish."